Our Approach

Our goal is not to be the largest but the most successful.  Our belief which has been shown over the years many times is an operator needs to know a market well to succeed and a large, national company spreads their knowledge and resources too thin.  We do not strive to operate "average" communities but market leading.

We are not just another Senior Living Management company that has a "cookie cutter" approach to a group of facilities.  Our 25 years of experience has focused on new developments, transitions and repositioning of communities.  This experience leads to a laser focused approach to outcomes that are long term, sustained results.

Ask most Senior Living Management companies for a roadmap and you will receive a budget.  A roadmap is more than a budget spreadsheet, it should be a living, breathing approach to ensuring a communities success.  It is not created in a boardroom but by all stakeholders that drive and sustain the operations.

Our daily P&L approach, called Pulse, fundamentally changes a community by empowering the leaders to adjust in real time.  A monthly P&L forces companies to always be looking in their rear-view mirror.  Our daily P&L gives instant feedback that allows changes to occur immediately by always looking forward.

A community being able to "Tell Their Story" is the fundamental building block to success.  A poor performing community always fails to either have a great story or they have been unable to articulate that story to the surrounding community partners.  We focus on helping the team develop their story and be proud to be the storytellers for their community.

We focus on balancing our marketing approach between both digital and relational processes.  While there is always a need to be a part of digital marketing, it cannot sustain a successful community.  Relational marketing must be the primary drivers for the team as each market has unique opportunities to capitalize on relationships that a digital marketing plan will not capture.

With our 25 years of experience in Senior Living, we have seen many changes.  Senior Living has been slow to adapt as the industry and customers have changed.  Senior Living residents today would have been nursing home residents 20 years ago and we need to ensure our systems and procedures allow for exceptional service today and not to resist this trend.

Many times when someone thinks innovation they focus on technology.  We are a technology focused company but innovation encompasses so much more than just new technology.  We focus on innovative strategies that improve our residents and team members experiences.